Writing
Ideas on the
AI-search shift
The data and thinking behind the method: making the case against AI slop, and how to build content that earns mentions and doesn't crush your SEO.
Essay · GEO strategy
The Argument About AI Content at Scale Is Over
Published
Google, its researchers, the trade press, and practitioners all reached the same conclusion in six months: scaled low-effort content spikes, then collapses.
Essay · GEO Methodology
How to Stop the Slop: The AIG Framework
Published
A measurable, six-dimension method for engineering content that AI engines cite instead of ignore.
Essay · GEO strategy
AI Slop Is Doomed. Here's Why.
Published
Why "GEO at scale" gets a short-lived spike, and why content built on genuine information gain compounds as the models tighten.