Writing
Ideas on the
AI-search shift
The data and thinking behind the method: making the case against AI slop, and how to build content that earns mentions and doesn't crush your SEO.
Essay · GEO strategy
AI Slop Is Doomed. Here's Why.
Published
Why "GEO at scale" produces a short-lived spike, and why content built on genuine information gain compounds as LLM filtering tightens. Three reasons, with the research behind them.
Essay · GEO Methodology
How to Stop the Slop: The AIG Framework
Published
My Active Information Gain framework: a measurable, six-dimension method for engineering content that AI engines cite instead of deduplicate away.